Engagement framing

For leaders deciding whether to bring me in before a major commitment.

I help organizations make possible futures tangible so consequential decisions can be discussed before they harden into roadmap, budget, policy, or operating commitments.

The work usually begins when a team knows the decision matters but cannot yet see the implications clearly. The output is not a report for the shelf. It is a set of artifacts, scenarios, sessions, and decision frames that make options, risks, and assumptions easier to inspect.

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Use This Work When

The organization needs clarity before it needs another plan.

A new capability needs a form

A technological capability, cultural shift, or institutional condition needs to be explored through artifacts, products, interfaces, scenarios, or public media.

A product direction is still being discovered

A group has a set of signals, hunches, materials, and technical possibilities that need a richer form than a roadmap or presentation.

Different groups are imagining different worlds

People share familiar words while holding very different pictures of products, institutions, behaviors, and consequences.

AI is entering familiar settings

AI systems are becoming part of workplaces, creative practice, services, homes, and institutions, raising questions about agency, authorship, trust, coordination, and power.

A familiar format is missing

A question is difficult to hold in a brief, dashboard, or research report and needs a product, service, publication, institution, or other form of lived evidence.

A familiar idiom has stopped working

The available forms and metaphors no longer carry the condition at hand. A new artifact, format, or situated example can hold it differently.

Offers

Engagements are time-bounded, outcome-oriented, and legible to non-design executives.

Applied Speculation Inquiry

When to use

Use this when a live question needs research, artifacts, and prototypes that can hold its social, technical, and institutional dimensions together.

What happens

I work with the people closest to the question to develop research, artifact directions, and prototype studies around its conditions and implications.

What you get

A focused body of artifacts, scenarios, and prototype studies that give the question a richer form.

Why it matters

The work gives people something situated to return to, compare, and develop together.

Strategic Artifact Engagement

When to use

Use this when a strategy, technology shift, market possibility, or policy question needs an artifact that can carry its implications into a fuller world.

What happens

I develop artifacts from plausible near futures: product catalogs, policy outcomes, user manuals, immersive narrative environments, functional prototypes, plausible news stories, or other tangible objects.

What you get

An artifact with enough texture to be circulated, examined, and used in the contexts where the question is alive.

Why it matters

Artifacts carry propositions through a culture in ways that decks and reports rarely do.

Working Session

When to use

Use this when a group needs time with a question, a set of artifacts, and the conditions surrounding them.

What happens

I facilitate a focused session around prompts, artifacts, scenarios, and the tensions that they bring forward.

What you get

A shared encounter with the material, named tensions, and questions worth carrying forward.

Why it matters

A well-made artifact gives a group more to work with than generalized future language.

Embedded / Advisory Practice

When to use

Use this when a company wants applied speculation alongside an evolving product, research, policy, strategy, or communications practice.

What happens

I work alongside founders, executives, product leaders, researchers, strategists, and policy teams as questions, artifacts, and organizational forms develop over time.

What you get

An experienced independent contributor who can frame questions, make artifacts, build prototypes, convene people, and connect technical work to its wider conditions.

Why it matters

This is often how an applied speculation practice begins inside an organization.

What Changes

The practical outcome is stronger decision posture: clearer tradeoffs, sharper options, and a better basis for commitment.

After the engagement

Shared language

People have a more particular way to discuss the question, the artifacts around it, and the disagreements it holds.

After the engagement

Situated implications

Consequences, dependencies, institutional arrangements, and everyday details become part of the work itself.

After the engagement

A wider field

The question can be held through more than one product, service, policy, or public form.

Decision Product

Workshops, talks, and artifacts earn their place when they help leaders inspect assumptions, implications, and commitments.

The main product is a more legible decision process. Sessions and materials belong inside that process when they help leaders surface assumptions, compare implications, and move toward a better commitment.

The useful question is always: what does this help someone decide?

Futures Of..X

A larger decision program for testing assumptions and consequences.

A Futures Of..X program is the fuller version of this work. It uses research, expert input, synthesis, and artifacts from plausible near futures to help a team examine what a market, technology, policy, product category, or institution could become.

The value is not prediction. The value is making hidden commitments visible early enough that leaders can adjust the bet, change the brief, expose risk, or choose a different path.

Budget-Holder Fit

This work is best when there is a real mandate and a path to action.

Executive teams with a live questionFounders shaping a new product, company, or practiceStrategy, product, policy, and governance leadersR&D or futures teams with a mandate and budget

Evidence

Selected examples of artifact-led strategy, consequence modeling, and founder-level execution.

The Adjacency

Latest live article | The Agentic Appliances That Want To Make Themselves Useful

Strategy Fiction and Anticipatory Research: taking today's signals, trends, memes, hopes, fears, and desires and translating them into the vernacular of near-future news stories, ads, speculative jobs, classifieds, product reviews, and found-media fragments.

Extends artifact-led futures work into a living publication format that can expose policy, model-behavior, and governance implications before they settle into defaults.

TBD Catalog

Artifact-led strategy | Scenario objects | Strategic communication

Used the familiar language of a catalog to compress debate, surface assumptions, and explore adjacent possibilities through artifacts.

Turned unclear futures into inspectable objects that exposed assumptions, risks, and options for decision makers.

Applied Intelligence / Newspaper from an AI Future

AI futures framing | Artifact prototype | Policy and strategy conversation

A newspaper from an AI future that reframed strategic and policy conversations around model behavior, delegated authority, institutional defaults, and governance.

Helps leaders move from AI anxiety or hype to specific questions about consequences, agentic interactions, governance, trust, and organizational action.

OMATA

Entrepreneurial hardware experience | Product company | Successful sale

Founded OMATA and built the OMATA One from prototype into a manufactured hardware product and product company.

Shows entrepreneurial execution: imagining a future product, building it, shipping it, operating the company around it, and selling the business.

Next Step

Start with the decision, mandate, or uncertain bet.

A useful first note includes the decision at hand, why it matters now, who needs to be aligned, rough timing, and whether there is already a budget or mandate for the work.

Discuss a decision or mandateRead the OMATA case study