Strategy Fiction and Anticipatory Research: taking today's signals, trends, memes, hopes, fears, and desires and translating them into the vernacular of near-future news stories, ads, speculative jobs, classifieds, product reviews, and found-media fragments.
Context
Some futures become easier to reason about when they arrive as the normal, ordinary, everyday: media, listings, services, utilities, and notices people would actually encounter, combining analytic research with immersive narrative and vernacular design to make them tangible, relatable, mundane, vernacular, and discussion-worthy.
Role
Creating the editorial system and publication frame for making AI policy, model behavior, governance, and emerging consequences feel public, ordinary, and debatable.
What this shows
Extends artifact-led futures work into a living publication format that can expose policy, model-behavior, and governance implications before they settle into defaults.
Used the familiar language of a catalog to compress debate, surface assumptions, and explore adjacent possibilities through artifacts.
Context
A hard-to-frame technology and culture question needed something more discussable and memorable than a trend memo.
Role
Designed the strategic frame and produced a tangible artifact that leadership teams could interpret, argue with, and use.
What this shows
Turned unclear futures into inspectable objects that exposed assumptions, risks, and options for decision makers.
A newspaper from an AI future that reframed strategic and policy conversations around model behavior, delegated authority, institutional defaults, and governance.
Context
An emerging-technology conversation crowded with hype, vagueness, policy anxiety, trust questions, and borrowed talking points.
Role
Created a form that translated abstract AI narratives into an artifact people could inspect, critique, and use.
What this shows
Helps leaders move from AI anxiety or hype to specific questions about consequences, agentic interactions, governance, trust, and organizational action.
Founded OMATA and built the OMATA One from prototype into a manufactured hardware product and product company.
Context
A technically demanding consumer hardware company required judgment across design, software, manufacturing, capital, customers, and go-to-market reality.
Role
Led across product, engineering, brand, manufacturing, iOS software, fundraising, operations, and the successful sale of the company.
What this shows
Shows entrepreneurial execution: imagining a future product, building it, shipping it, operating the company around it, and selling the business.
Created a future annual report for OMATA, the company I founded in 2015, to make the company vision tangible, legible, and operationally discussable.
Context
A founder-led startup needed a stronger north star than a conventional pitch deck: something a team, organization, buyer, or investor could inspect as a coherent company future.
Role
Built the artifact from the company thesis, financial model, product roadmap, brand world, collaboration ideas, and operating ambitions.
What this shows
Shows Design Fiction used as practical company strategy. The annual report helped establish a shared north star and was instrumental in the successful pitch and sale of OMATA.
A book and film project documenting the gestures, habits, and rituals that appeared as networked devices became ordinary.
Context
Mobile and connected technologies were changing daily behavior faster than organizations had language for describing those changes.
Role
Led an artifact-led research project that translated observations of everyday behavior into a tangible cultural record.
What this shows
Shows how weak signals become material evidence for understanding what emerging technology is doing in ordinary life.
A near-future convenience store exercise that used familiar retail formats to make changing expectations around convenience tangible.
Context
Convenience is easy to discuss as a trend but harder to inspect as a lived system of tradeoffs, defaults, and expectations.
Role
Designed and led the sprint structure, artifact frame, and scenario translation from abstract futures to inspectable products.
What this shows
Turns a broad cultural and product question into inspectable objects people can compare, critique, and decide around.
A 72-page magazine from a possible autonomous vehicle future, created to make strategic implications legible for leadership teams.
Context
Autonomous mobility strategy needed a shared picture of cultural, operational, and product implications beyond feature roadmaps.
Role
Developed the artifact frame, editorial voice, and material form so technical, design, and executive stakeholders could align around consequences.
What this shows
Shows how a future-facing publication artifact can turn a complex technology shift into something leaders can inspect and debate together.
A Design Fiction workshop with IxDA that used the humble quick-start guide to explore the human, data, mobility, and service questions around a fictional self-driving car.
Context
Autonomous vehicles were easy to speculate about in broad terms, but harder to reason about through ordinary owner questions: errands, taxi mode, geo-fencing, data, groceries, parking, passengers, and handoff moments.
Role
Designed and facilitated the workshop frame, then helped translate participant questions, systems, FAQs, and interaction details into a tangible quick-start guide artifact.
What this shows
Shows how a familiar instruction format can force a team to move from abstract mobility futures into specific use cases, edge cases, and decisions about everyday life with a new technology.
A physical toolkit of prompt cards for generating possible future products, services, user experiences, scenarios, and artifacts.
Context
The kit grew from the workshop practice behind TBD Catalog and became a repeatable way to help teams work through ambiguity with tangible prompts.
Role
Developed the toolkit as a practical instrument for design fiction workshops, concept development, and structured imagination.
What this shows
Shows the method becoming a usable object: a hands-on tool people can use to practice making futures tangible.