Work

Selected work showing how futures become tools for decision, alignment, and risk exposure.

This is a short, directional set of case studies rather than a full archive. Each one is included because it helps explain how I make uncertain futures concrete enough for leaders to inspect, debate, and act on.

Discuss a decision or mandate Resume

The Adjacency

Coming soon | Tomorrow's News Today | Found-media futures

View project

Strategy Fiction and Anticipatory Research — taking today's signals, trends, memes, hopes, fears and desires and translating them into near-future news stories, ads, speculative jobs, classifieds, product reviews, and found-media fragments.

Context

Some futures become easier to reason about when they arrive as the everyday media, listings, services, and notices people would actually encounter, combining analytic research with narrative and design to make them tangible, relatable, mundane, vernacular, and discussion-worthy.

Role

Creating the editorial system and publication frame for making emerging consequences feel public, ordinary, and debatable.

What this shows

Extends artifact-led futures work into a living publication format that can expose implications before they settle into defaults.

TBD Catalog

Artifact-led strategy | Scenario objects | Strategic communication

View project

Used the familiar language of a catalog to compress debate, surface assumptions, and explore adjacent possibilities through artifacts.

Context

A hard-to-frame technology and culture question needed something more discussable and memorable than a trend memo.

Role

Designed the strategic frame and produced a concrete artifact that leadership teams could interpret, argue with, and use.

What this shows

Turned unclear futures into concrete objects that exposed assumptions, risks, and options for decision makers.

Applied Intelligence / Newspaper from an AI Future

AI futures framing | Artifact prototype | Policy and strategy conversation

View project

A newspaper from an AI future that reframed strategic and policy conversations through a tangible, discussable artifact.

Context

An emerging-technology conversation crowded with hype, vagueness, and borrowed talking points.

Role

Created a form that translated abstract AI narratives into a concrete object people could inspect, critique, and use.

What this shows

Helps leaders move from AI anxiety or hype to specific questions about consequences, governance, trust, and organizational action.

OMATA Annual Report From The Future

Design fiction artifact | Business strategy | Investor alignment

View project

A future annual report for OMATA that translated a financial model and company vision into a concrete, inspectable business artifact resulting in a successful sale of the company.

Context

A product company needed a richer container than a short pitch deck for explaining its future direction, operating logic, and strategic ambition.

Role

Created the artifact frame, narrative structure, and visual evidence for a more vivid representation of where the company could go.

What this shows

Shows how a speculative business artifact can clarify strategy, align investors and operators, and contribute to a real company outcome.

Curious Rituals

Research artifact | Everyday technology rituals | Design inquiry

View project

A book and film project documenting the gestures, habits, and rituals that appeared as networked devices became ordinary.

Context

Mobile and connected technologies were changing daily behavior faster than organizations had language for describing those changes.

Role

Led an artifact-led research project that translated observations of everyday behavior into a concrete cultural record.

What this shows

Shows how weak signals become material evidence for understanding what emerging technology is doing in ordinary life.

Corner Convenience

Design fiction sprint | Future of convenience | Scenario artifacts

View project

A near-future convenience store exercise that used familiar retail formats to make changing expectations around convenience tangible.

Context

Convenience is easy to discuss as a trend but harder to inspect as a lived system of tradeoffs, defaults, and expectations.

Role

Designed and led the sprint structure, artifact frame, and scenario translation from abstract futures to inspectable products.

What this shows

Turns a broad cultural and product question into concrete objects people can compare, critique, and decide around.

Car and Driverless Magazine

Magazine from the future | Autonomous vehicles | Executive alignment

View project

A 72-page magazine from a possible autonomous vehicle future, created to make strategic implications concrete for leadership teams.

Context

Autonomous mobility strategy needed a shared picture of cultural, operational, and product implications beyond feature roadmaps.

Role

Developed the artifact frame, editorial voice, and material form so technical, design, and executive stakeholders could align around consequences.

What this shows

Shows how a future-facing publication artifact can turn a complex technology shift into something leaders can inspect and debate together.

The Work Kit of Design Fiction

Physical toolkit | Ideation cards | Design fiction method

View project

A physical toolkit of prompt cards for generating possible future products, services, user experiences, scenarios, and artifacts.

Context

The kit grew from the workshop practice behind TBD Catalog and became a repeatable way to help teams work through ambiguity with tangible prompts.

Role

Developed the toolkit as a practical instrument for design fiction workshops, concept development, and structured imagination.

What this shows

Shows the method becoming a usable object: a hands-on tool people can use to practice making futures concrete.